Case
SMK Fridays is an event held six Fridays a year and offers a unique museum experience in the evening hours, with a combination of art, workshops, music and drinks.
SMK Fridays at the National Gallery of Denmark has implemented the New Loop deposit system, which means a significant reduction in the use of disposable cups. At each event, disposable cups are reduced by 4000 to 6000 cups.
Guests have the opportunity to donate their deposit to Plastic Change, contributing to the fight against plastic pollution.
Listen to what the customer says
"We are thrilled with the positive response from our guests and look forward to continuing to work together to reduce single-use plastic at our events. "
Lasse Villaume, F&B and Event Manager
Cafeteria, SMK
Key figures
The data is a comprehensive overview based on figures from all events held since 27 September 2024.
The solution
Close collaboration with Kafeteria and New Loop ensures a smooth transition to behind-the-counter handling.
Pawn payment is efficient and user-friendly. Guests scan the unique QR code on the cup, which is then dropped off at a Smartbin and the deposit is paid via credit card.
Guests also have the option to exchange the cup at the bar for a new one or donate the deposit to Plastic Change by simply dropping off the cup in one of the many donation bins located around the museum.
How does it work?
Step 1.
The first time you use the system, scan the unique QR code on the used packaging with your device and register your account details to receive the deposit transfer.
Step 2.
Then scan the QR code on the return container and follow the instructions in the web app throughout the process.
Step 3.
Scan all the packaging you want to return and see an overview of how much deposit you get back.
Step 4.
Drop off the scanned packaging in the Returnbox and press finish in the web app. The deposit is automatically paid to the linked card.
Relevant cases
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New Loop ApS
Bryghuspladsen 8, 3rd floor
1473 Copenhagen K, Denmark