Regulation on Packaging and Packaging Waste
PPWR: New EU rules are changing the way we use takeaway packaging
The EU’s new Packaging Regulation (PPWR) is set to change the framework for takeaway, single-use and reusable packaging in Europe. For cafés, restaurants and other takeaway outlets, this means, amongst other things, requirements relating to reuse, refills and the reduction of single-use packaging.
PPWR
What is PPWR?
PPWR stands for Regulation on Packaging and Packaging Waste and is the EU’s new regulation on packaging and packaging waste.
The Regulation entered into force in February 2025 and applies from 12 August 2026. The requirements will be phased in up to 2030 and are intended to help reduce packaging waste and increase the use of reusable packaging in Europe.
The aim is to reduce the amount of packaging waste and make packaging more circular. Among other things, the regulations set out new requirements regarding the design, reusability and recycling of packaging, as well as the management of packaging waste.
For businesses that sell food and drink to take away, this means that Reusable packaging is becoming an increasingly important part of everyday life.
What does PPWR mean for cafés and restaurants?
PPWR introduces a number of new requirements for businesses in the HORECA sector, which are being phased in gradually. The most significant changes for the foodservice sector are:
2027 – Customers must be able to bring their own packaging
From 12 February 2027, businesses selling takeaway food must allow customers to bring their own containers and cups.
2028 – Recyclable packaging must be provided
From 12 February 2028, takeaway businesses must offer customers the option of receiving food and drink in returnable packaging as part of a return scheme.
The reusable solution must not be offered at a higher price or on less favourable terms than the equivalent single-use solution. However, businesses that fall within the definition of micro-enterprises are exempt from this specific requirement.
2030 – More recycling and less single-use plastic
From 1 January 2030, the EU’s requirements for reusable packaging will be tightened. At least 40% of certain types of transport packaging must be reusable packaging, and at least 10% of beverages must be offered in reusable packaging.
At the same time, certain types of single-use plastic for food and drink that are filled and consumed on the premises are being phased out and may no longer be placed on the EU market.
More than just packaging
It’s not just about the cup
Recycling requires a system. It is not enough simply to replace a disposable cup with a reusable one. For reuse to work in practice, there needs to be an infrastructure in place to support the packaging.
- How does the customer return the cup?
- Where can it be returned?
- Who deals with the used cups?
- How are they washed?
- How do they get back to the café?
- How do you ensure that the cups are actually reused?
For businesses, this means it is worth starting to think about recycling now – not just once all the requirements have come into force.
From single-use packaging to a circular system
New Loop enables cafés and restaurants to offer takeaway in reusable packaging without having to set up their own return system.
Customers can return the packaging to New Loops’ return points, whilst the existing logistics system is used to collect the packaging, wash it and prepare it for its next use.
