Pokémon GO Festival

Case Study: Pokémon GO Fest 2026 Client: Pokémon GO Festival – Copenhagen Situation: Fælledparken provides the setting for the festival, which attracts 60,000 visitors from all over the world. Hear what the client has to say: “Quote: XXX, XXX Pokémon GO Fest The Solution 14,000 disposable cups replaced When Pokémon GO Fest 2026 took place at Fælledparken in Copenhagen, the festival attracted 60,000 visitors from all over the world […]

Knuthenborg Safari Park

Case study: Knuthenborg Safari Park Client: Knuthenborg Safari Park – The Nordic region’s largest safari park Situation With more than 300,000 annual visitors, Knuthenborg Safari Park has replaced single-use packaging with reusable alternatives to reduce waste volumes in the park. Hear what the client has to say “Quote“ Name, Title Knuthenborg Safari Park The Solution Giraffes, visitors, recycling Nature conservation and waste minimisation go hand in hand. As a […]

Copenhagen Sprint

Case: Copenhagen Sprint Client: Copenhagen Sprint – Denmark’s official World Tour cycle race Situation: Copenhagen Sprint attracted thousands of spectators to the streets of Copenhagen for a weekend of international cycling. To reduce the event’s environmental footprint, nearly 15,000 single-use containers were replaced by reusable ones through a deposit-and-return scheme with return machines located across the city. Donation to the Danish Society for Nature Conservation Find out what […]

Kontra Coffee

Case Kontra Coffee Customer Kontra Coffee - a living coffee house in Østerbro Situation With the huge number of disposable cups thrown away annually, it was a natural choice to only offer New Loops reusable cups when the coffee house opened in 2024. Hear what the customer says “We need to make it easy for our customers to drink coffee in a [...]

Roskilde Festival

Case Recycled packaging at Roskilde Festival Customer Roskilde Festival is one of Europe's largest music festivals and Denmark's biggest cultural and music event. The festival is run by a non-profit organisation with profits going to charity and a strong emphasis on sustainability and community. Situation Every year, the festival attracts up to 130,000 participants, temporarily turning the festival area into a [...]