Copenhagen Zoo

Case Study: Copenhagen Zoo Client: Copenhagen Zoo Situation: With more than 1.3 million visitors a year, Copenhagen Zoo is one of Denmark’s most popular tourist attractions.  Hear what the client says “Quote“ Name, Title Copenhagen Zoo The Solution An experience that leaves its mark – just not on nature Every day, thousands of visitors pass through the gates […]

Pokémon GO Festival

Case Study: Pokémon GO Fest 2026 Client: Pokémon GO Festival – Copenhagen Situation: Fælledparken provides the setting for the festival, which attracts 60,000 visitors from all over the world. Hear what the client has to say: “Quote: XXX, XXX Pokémon GO Fest The Solution 14,000 disposable cups replaced When Pokémon GO Fest 2026 took place at Fælledparken in Copenhagen, the festival attracted 60,000 visitors from all over the world […]

Knuthenborg Safari Park

Case study: Knuthenborg Safari Park Client: Knuthenborg Safari Park – The Nordic region’s largest safari park Situation With more than 300,000 annual visitors, Knuthenborg Safari Park has replaced single-use packaging with reusable alternatives to reduce waste volumes in the park. Hear what the client has to say “Quote“ Name, Title Knuthenborg Safari Park The Solution Giraffes, visitors, recycling Nature conservation and waste minimisation go hand in hand. As a […]

Copenhagen Sprint

Case: Copenhagen Sprint Client: Copenhagen Sprint – Denmark’s official World Tour cycle race Situation: Copenhagen Sprint attracted thousands of spectators to the streets of Copenhagen for a weekend of international cycling. To reduce the event’s environmental footprint, nearly 15,000 single-use containers were replaced by reusable ones through a deposit-and-return scheme with return machines located across the city. Donation to the Danish Society for Nature Conservation Find out what […]

Kontra Coffee

Case Kontra Coffee Customer Kontra Coffee - a living coffee house in Østerbro Situation With the huge number of disposable cups thrown away annually, it was a natural choice to only offer New Loops reusable cups when the coffee house opened in 2024. Hear what the customer says “We need to make it easy for our customers to drink coffee in a [...]

Roskilde Festival

Case Recycled packaging at Roskilde Festival Customer Roskilde Festival is one of Europe's largest music festivals and Denmark's biggest cultural and music event. The festival is run by a non-profit organisation with profits going to charity and a strong emphasis on sustainability and community. Situation Every year, the festival attracts up to 130,000 participants, temporarily turning the festival area into a [...]

Pilot test in Aalborg Municipality

Case Pilot test with Aalborg Municipality Customer Aalborg Municipality in connection with the Sustainability Festival Aalborg. Situation New Loop pilot tested Returnbox and associated web app at the Sustainability Festival in Kildeparken in Aalborg. Donation Participants had the opportunity to donate their deposit to Plastic Change and thus support the fight against plastic pollution. Hear what the customer says "The collaboration with New Loop on SmartBin [...]

Building Green

Case Building Green Customer Building Green Copenhagen brought together players from the construction industry to set the direction for the future of construction. Situation Building Green has implemented the New Loops Return System in the Forum, removing approximately 4000 disposable cups from their event. Hear what the customer says "We are always looking for solutions that can help reduce the environmental footprint, [...]

Returnbox in Aalborg

October 2024 Experience the recycling system of the future in Aalborg! Our first Returnbox for automatic return and deposit payment on our packaging is now live in Aalborg during the 10th European Conference on Sustainable Cities & Towns event. Deposit and return system Join us at Kildeparken this week as we participate in the 10th European Conference on Sustainable Cities [...]

SMK Fridays

Case SMK Fridays Customer SMK Fridays is an event held six Fridays a year and offers a unique museum experience in the evening hours, with a combination of art, workshops, music and drinks. Situation SMK Fridays at the National Gallery of Denmark has implemented the New Loops deposit system, which means a significant reduction in the use of disposable cups. At [...]